Privacy Policy

Effective date: August 1, 2026

THE BOYS APPAREL respects your privacy. This Privacy Policy explains how we collect, use, disclose, and protect information when you visit our website, contact us, or place an order.

Information We Collect

We may collect your name, billing and shipping address, phone number, email address, order details, payment-related information, communications with us, device information, IP address, browser data, cookies, and website usage information.

How We Use Information

We use information to process and deliver orders, communicate about purchases, provide customer service, prevent fraud, improve our website and products, comply with legal obligations, and send marketing communications where permitted. You may opt out of marketing messages at any time.

Payments

Payments are processed by third-party payment providers. We do not normally store complete payment-card details. Payment providers process information under their own privacy policies.

Sharing of Information

We may share information with Shopify and service providers that help us operate our store, process payments, manufacture or fulfil orders, deliver parcels, analyze website performance, provide marketing, or comply with the law. We do not sell personal information for money.

Cookies

Our website may use essential, analytics, preference, and advertising cookies. Browser settings may allow you to block or delete cookies, although some store features may not work correctly.

Data Retention and Security

We retain information only as reasonably necessary for business, contractual, tax, fraud-prevention, and legal purposes. We use reasonable safeguards, but no internet transmission or storage system can be guaranteed completely secure.

Your Choices and Rights

Subject to applicable law, you may request access to, correction of, or deletion of your personal information, or object to certain uses. We may need to verify your identity before completing a request.

Children

Our website is not intended for children who cannot legally consent to online purchases or data processing in their location. We do not knowingly collect personal information from children contrary to applicable law.

Changes to This Policy

We may update this policy periodically. The revised version will be posted on this page with a new effective date.


Contact Us

THE BOYS APPAREL
Office: Muhammadi Road, Model Town, Sialkot 51310, Pakistan
Phone/WhatsApp: +92 304 8818810